Why Organizations Should Embraces Social Media

When I joined Facebook my aim was to keep tabs with my friends and make friends from other countries.

For me it was a way of interacting with people at the comfort of my home. This is one of the major reasons why most of you also joined Facebook back then.

Checking up on my friends and relatives was achieved at the click of a button. I got updates on events I missed with the help of photos posted on social sites. This function of Facebook and other social sites has been quickly overtaken by the need to access goods and services.

People now go to Facebook to buy stuff and seek services. If you are not on Facebook then, few clients get access to your products.  Social media has been known to be an effective way to communicate with clients because it generates real time conversations and instant feedback.

It is this instant feedback that organizations have capitalized on and gone ahead to develop sites where advertising and business is done. Examples include PIGIAME one of the most popular advertising sites and OLX a site where people buy and sell commodities. Media houses have also embraced the social media and use it to get feedback from viewers and listeners.

Market research, feasibility study and customer satisfaction can all be accessed through social media. Organizations that have capitalized on social media have recorded greater profits as compared to those who ignore social sites.

Organizations are now acknowledging the importance of social media and that is why the Institute of Customer Service (ICS) organized a Social Media Workshop on the 6^th March 2014. The event took place at the Riara University and the charges were Ksh. 25,000.

The event was aimed at training various professional on the latest social media tools, applications and trends to help in the development and validation of this year’s social media strategy. The Media launch of the 2013 Social Media Report took place during the same event.

The event had targeted Marketing professionals, Customer service practitioners, PR Officers, Sales teams, Communication and social media executives, Brand practitioners and recruitment managers.

The (ICS) had invited an international speaker, Japie Swanepoel who is also the author of Fundamentals of E-marketing. The message was simple; ‘You cannot afford to neglect the power and value of social media in your organization…’

Some of the partners who supported the event were: Rohne Communications LTD, Standard Group, Africapractice, Blogger Association of Kenya and the Riara University.

To conclude, I would like to urge all of you doing business to join the social media community so as to maximize on the open heterogeneous online market.

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2. Letter to my Amazing Blog Readers